Describe the usual steps in an international market segmentation process.

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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Question Posted: Jan 13, 2024 07:01 AM

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Describe the usual steps in an international market segmentation process.

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The process of international market segmentation is a strategic approach used by firms to divide their international target markets into distinct segm...View the full answer

International Marketing

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