What factors are used to segment business-to-business markets?
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What factors are used to segment business-to-business markets?
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Segmenting businesstobusiness B2B markets is a way of grouping together similar organizations that might be targeted in a business development strateg...View the full answer
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Related Book For 
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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