Define the global consumers, local consumers, and glocal consumer concepts.

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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Question Posted: Jan 13, 2024 07:01 AM

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Define the global consumers, local consumers, and glocal consumer concepts.

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Global local and glocal consumers are differentiations made based on their consuming behaviors in relation to global and local products services and b...View the full answer

International Marketing

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