What ethical issues are present in market segmentation processes?
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What ethical issues are present in market segmentation processes?
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Market segmentation is a common strategy used by businesses to divide their target market into discrete groups for the purpose of marketing and sales ...View the full answer
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Related Book For 
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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