Three methods can be used to select employees to sell products or manage marketing operations in foreign
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Three methods can be used to select employees to sell products or manage marketing operations in foreign markets. Expatriates are persons employed by the exporting company who are asked to move or travel to foreign lands. Locals are individuals from the target country. Third-party nationals are persons who live in neither the home country nor the target country. Which do you think would be best suited to use in an international marketing program focusing on developing new target markets? Why?
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International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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