Discuss how the shift from making market entry decisions to continuous operations decisions creates a need for

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Discuss how the shift from making ‘market entry’ decisions to ‘continuous operations’ decisions creates a need for different types of information and data. What assistance does an MMIS provide?

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:02 AM

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Discuss how the shift from making market entry decisions to continuous operations decisions creates a need for different types of information and data. What assistance does an MMIS provide?
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Discuss how the shift from making market entry decisions to continuous operations decisions creates a need for different types of information and data. What assistance does an MMIS provide?
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Discuss how the shift from making market entry decisions to continuous operations decisions creates a need for

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International Marketing

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