Discuss the factors that influence Netflixs international pricing strategies. In your answer, assess the reasons why different
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Discuss the factors that influence Netflix’s international pricing strategies. In your answer, assess the reasons why different subscription prices are charged worldwide.
Evaluate alternative pricing models that Netflix could use as part of its future campaigns.
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International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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