Do you consider the Fiat launch troubled, successful or a failure? If any, what have been the

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Do you consider the Fiat launch troubled, successful or a failure? If any, what have been the main mistakes made by the Fiat marketing managers? Consider Fiat objectives, marketing strategy and dimension of the segment/market.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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