Franchising adds additional flexibility in managing marketing strategies. What are the challenges in control, management and continuous
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Franchising adds additional flexibility in managing marketing strategies. What are the challenges in control, management and continuous improvement of the Yum!
Brand operations when using the franchising model?
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Related Book For 
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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