What are the key marketing mix implementation challenges for Yum! Brands, including market entry, brand development, product
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What are the key marketing mix implementation challenges for Yum! Brands, including market entry, brand development, product selection, service delivery and communications issues?
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Related Book For 
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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