Hard Rock Cafs have opened in Cairo in Egypt, Chengdu in China and Gramado in Brazil. What
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Hard Rock Cafés have opened in Cairo in Egypt, Chengdu in China and Gramado in Brazil. What marketing mix elements would you localize? What would they be and why?
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Related Book For 
International Marketing Strategy Analysis, Development And Implementation
ISBN: 9781473778696
9th Edition
Authors: Robin Lowe , Isobel Doole , Alexandra Kenyon
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