Who benefits from the Hard Rock Caf standardizing and localizing in its globalization strategy?
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Who benefits from the Hard Rock Café standardizing and localizing in its globalization strategy?
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Ajay Negi
Hi, I've completed my degree in engineering (Information Technology) from an NIT. Currently working as a software engineer. Wish to impart quality education to the future generation.
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Related Book For 
International Marketing Strategy Analysis, Development And Implementation
ISBN: 9781473778696
9th Edition
Authors: Robin Lowe , Isobel Doole , Alexandra Kenyon
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