How will growing concerns about the caffeine and sugar content of Red Bull pose a threat to
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How will growing concerns about the caffeine and sugar content of Red Bull pose a threat to the brand going forward? How should Red Bull respond to these concerns?
Red Bull is a brand at the mature stage of its product life cycle. What are the characteristics of this stage and what are the strategies open to the brand?
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Related Book For 
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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