Identify a global online retail firm and describe how it (1) Targets specific countries (2) Engages the

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Identify a global online retail firm and describe how it 

(1) Targets specific countries

(2) Engages the consumer in an interactive manner.

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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