Identify the major macro-environmental trends in world trade. Using examples from one product and one service sector,
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Identify the major macro-environmental trends in world trade. Using examples from one product and one service sector, explain how these trends have affected product and service portfolio management across international markets.
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International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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