In an ideal world, companies would like to manufacture a standardized product. What are the factors that
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In an ideal world, companies would like to manufacture a standardized product. What are the factors that support the case for a standardized product, and what are the circumstances that are likely to prevent its implementation?
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Related Book For 
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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