Identify the principal methods that companies might use in assessing and reviewing opportunities across international markets. Suggest
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Identify the principal methods that companies might use in assessing and reviewing opportunities across international markets. Suggest the alternative means by which firms can prioritize and segment international markets.
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International Marketing Strategy Analysis, Development And Implementation
ISBN: 9781473778696
9th Edition
Authors: Robin Lowe , Isobel Doole , Alexandra Kenyon
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