In Phases 1 and 2 of the international planning process, countries may be dropped from further consideration

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In Phases 1 and 2 of the international planning process, countries may be dropped from further consideration as potential markets.

Discuss some of the conditions that may exist in a country that would lead a marketer to exclude a country in each phase.

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International Marketing

ISBN: 9780073380988

14th Edition

Authors: Philip R Cateora

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Question Posted: Oct 23, 2024 03:01 AM

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In Phases 1 and 2 of the international planning process, countries may be dropped from further consideration

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International Marketing

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