In some trade journals experts characterise the internationalisation process of Lidl as fast and pushing, whereas the

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In some trade journals experts characterise the internationalisation process of Lidl as ‘fast’ and

‘pushing’, whereas the internationalisation of Aldi is described as a ‘slow’ and ‘well-considered’

process. Do you agree with the experts? Identify reasons for the ‘fast’ and ‘pushing’

internationalisation of Lidl as well as for the ‘slow’ and ‘well-considered’ internationalisation of Aldi.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:03 AM

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In some trade journals experts characterise the internationalisation process of Lidl as fast and pushing, whereas the

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International Marketing

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