Internal distribution channel patterns vary from country to country. Discuss with specific reference to the breadth of
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Internal distribution channel patterns vary from country to country. Discuss with specific reference to the breadth of middlemen, channel length, blocking channels, stocking and distribution power.
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International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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