It has been suggested that firms from developed countries should market to developing countries by establishing partnerships
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It has been suggested that firms from developed countries should market to developing countries by establishing partnerships in a neighbouring developing country. Explain the reasons behind such a proposition and the implications for a firm developing a globalization strategy.
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Kirti Kaushal
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Related Book For 
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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