Licensing seems to be a fairly safe way for a manufacturer to produce in a foreign market

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‘Licensing seems to be a fairly safe way for a manufacturer to produce in a foreign market for the first time.’ Comment.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Question Posted: Feb 07, 2024 02:02 AM

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Licensing seems to be a fairly safe way for a manufacturer to produce in a foreign market

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Licensing is a business practice where a company the licensor allows another company the licensee to utilize its intellectual property like a patent t...View the full answer

International Marketing And Export Management

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