Luxottica has mainly internationalised through acquisitions and subsequent extension of retail chains and direct wholesale operations. Do
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Luxottica has mainly internationalised through acquisitions and subsequent extension of retail chains and direct wholesale operations. Do you think this is also an adequate market entry strategy in emerging markets?
Discuss the pros and cons.
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Related Book For
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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