Luxottica mainly internationalises through acquisition and subsequent extension of retail chains and direct wholesale operations. Do

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Luxottica mainly internationalises through acquisition and subsequent extension of retail chains and direct wholesale operations.

● Do you think this will be an adequate strategy in the future?

●● ●Which alternative distribution modes could be evaluated in order to accelerate international expansion and penetration of markets? Discuss pros and cons.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:03 AM

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Luxottica mainly internationalises through acquisition and subsequent extension of retail chains and direct wholesale operations. Do

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International Marketing

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