Many companies are looking to emerging markets in their internationalization programmes. What are the problems in researching
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Many companies are looking to emerging markets in their internationalization programmes. What are the problems in researching these markets? How, if at all, may they be overcome?
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Related Book For 
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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