One of the first things companies discover about international channel-of-distribution patterns is that in most countries it

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One of the first things companies discover about international channel-of-distribution patterns is that in most countries it is nearly impossible to gain adequate market coverage through a simple channel-of-distribution plan.

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International Marketing, 5e (UK Higher Education Business Marketing)

ISBN: 227395

5th Edition

Authors: Pervez Ghauri, Philip R. Cateora

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Question Posted: Oct 28, 2024 04:00 AM

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One of the first things companies discover about international channel-of-distribution patterns is that in most countries it

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International Marketing, 5e (UK Higher Education Business Marketing)

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