Should Mirko refuse to follow his predecessor's custom and run the risk of losing a large client?

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Should Mirko refuse to follow his predecessor's “custom” and run the risk of losing a large client?

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Ethics In Marketing International Cases And Perspectives

ISBN: 9781138648098

2nd Edition

Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris

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Question Posted: Oct 08, 2024 05:03 AM

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Should Mirko refuse to follow his predecessor's custom and run the risk of losing a large client?
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Should Mirko refuse to follow his predecessor's custom and run the risk of losing a large client?

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Ethics In Marketing International Cases And Perspectives

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