The current dichotomy of standardised versus adapted products in international marketing

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:02 AM

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The current dichotomy of standardised versus adapted products in international marketing
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The current dichotomy of standardised versus adapted products in international marketing

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International Marketing

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