The effects of self-reference criterion (SRC) on marketing objectives

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:02 AM

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The effects of self-reference criterion (SRC) on marketing objectives
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The effects of self-reference criterion (SRC) on marketing objectives

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International Marketing

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