The importance of China as a market and as a competitor to Western companies is widely discussed.

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The importance of China as a market and as a competitor to Western companies is widely discussed. You are required to analyse China’s emergence as a competitor to the Western companies; will it be able to surpass the USA and/or the EU in terms of trade and GDP in the near future? Discuss with arguments and examples.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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