The share of EssilorLuxottica in China and the emerging markets still looks underdeveloped. Propose strategies to expand
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The share of EssilorLuxottica in China and the emerging markets still looks underdeveloped. Propose strategies to expand these profitably without losing the company’s stronghold in Europe and the United States.
Can Luxottica expand through e-commerce?
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Related Book For
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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