The text discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about

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The text discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about country-of-origin effect on product perception. Explain each and give an example.

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International Marketing

ISBN: 9780073380988

14th Edition

Authors: Philip R Cateora

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Question Posted: Oct 23, 2024 03:01 AM

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The text discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about

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International Marketing

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