Using Google, find a currency that has weakened or strengthened relative to the euro in the past

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Using Google, find a currency that has weakened or strengthened relative to the euro in the past year. How would this change in value affect international marketers interested in doing business in the European Union? How would it affect the marketing mix, particularly price?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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