Using Porters five forces, describe the attractiveness of the fast-food industry in the United States. Contrast that

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Using Porter’s five forces, describe the attractiveness of the fast-food industry in the United States. Contrast that with the fast-food industry in China.

How would such an analysis assist in a U.S. firm developing its international marketing strategy? LO.1

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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