Using the factors that serve as the basis for success of an economic union (political, economic, social

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Using the factors that serve as the basis for success of an economic union (political, economic, social and geographic), evaluate the potential success of the EU, NAFTA, ASEAN, AFTA and Mercosur.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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