Visit the website of a major international marketer of fruit, such as United States-based Chiquita (http://www.chiquita.com). What

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Visit the website of a major international marketer of fruit, such as United States-based Chiquita (http://www.chiquita.com). What can you learn about the worldwide distribution of fruit from these websites? What logistical activities are critical for the company’s success? Search the Internet for information on open air markets and bazaars. In what countries are they popular? Why do you think this is so?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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