Visit the website of the international promotions company DDB (http://www.ddb.com). What sales promotion techniques are highlighted? What

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Visit the website of the international promotions company DDB (http://www.ddb.com). What sales promotion techniques are highlighted? What clients does the company list? How many of these clients can be considered to be international marketers? Go to one of the DDB international subsidiaries. What differences are present on those sites?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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