What are the four different approaches to the product and communication adaptation or extension model?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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Question Posted: Jan 13, 2024 07:00 AM

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What are the four different approaches to the product and communication adaptation or extension model?

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The product and communication adaptation or extension model is a framework used in international marketing to guide how a company might market a produ...View the full answer

International Marketing

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