What are the fundamental predispositions necessary for rendering judgments about whether various marketing practices, policies, and strategies
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What are the fundamental predispositions necessary for rendering judgments about whether various marketing practices, policies, and strategies are “ethical” or “unethical”?
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Related Book For
Ethics In Marketing International Cases And Perspectives
ISBN: 9781138648098
2nd Edition
Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris
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