What do you think that the ownership form means for IKEAs entry strategy and its long-term activities

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What do you think that the ownership form means for IKEA’s entry strategy and its long-term activities in the Russian market.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:03 AM

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What do you think that the ownership form means for IKEAs entry strategy and its long-term activities in the Russian market.
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What do you think that the ownership form means for IKEAs entry strategy and its long-term activities

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International Marketing

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