Which is more influential for consumers, COI or BOI?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Question Posted: Feb 07, 2024 02:02 AM

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Which is more influential for consumers, COI or BOI?

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Consumer Opinion Index COI and Brand Opinion Index BOI both play important roles in influencing cons...View the full answer

International Marketing And Export Management

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