Which key drivers (firm internal and external) do you identify in Blacksocks.coms approach that enabled successful international
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Which key drivers (firm internal and external) do you identify in Blacksocks.com’s approach that enabled successful international expansion from the earliest days?
Blacksocks.com quickly entered foreign markets.
Increased international performance is now the company’s top priority. Where and how do you recommend to move ahead internationally? Why?
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Related Book For
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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