You are CEO of Marimekko. Given the information presented in this case, what strategy would you suggest
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You are CEO of Marimekko. Given the information presented in this case, what strategy would you suggest for Marimmeko to implement in the next five years?
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Related Book For
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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