1 Discuss the analogy of Berthon et al. (1998) that effective Internet promotion is similar to a...
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1 Discuss the analogy of Berthon et al. (1998) that effective Internet promotion is similar to a company exhibiting at an industry trade show attracting visitors to its stand.
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Related Book For 
Internet Marketing: Strategy, Implementation And Practice
ISBN: 399912
3rd Edition
Authors: Dave Chaffey
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