1 What types of individuals are each of these companies trying to recruit? Goldenberg and Tang (2005) investigated what leading technology companies have to offer now they are emerging from the dot-com bust. They found the following (see Figure 11.2a to d).

Microsoft (Redmond, Washington) offers:

Paid leave for volunteering

Whale watching trips

Contemporary lunch menus

In-house gaming

Extensive sports facilities

Branded coffee shops