Explain the customer lifetime value concept. Thinking about a specific firm, how could it use the concept
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Explain the "customer lifetime value" concept.
Thinking about a specific firm, how could it use the concept of CL V to increase the overall profitability of its customer base?
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Related Book For 
Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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