There are a range of terms used to describe Internet marketing – it is called different things by different people. It is important that within companies and between agency and client there is clarity on the scope of Internet marketing, so the next few sections explore alternative definitions.

One crude, but revealing method of assessing how commonly these terms are used, is to use the Google syntax which returns the number of pages which contain a particular phrase in their body or title.

Type into Google the following phrases in double quotes or use intitle: “phrase” for these phrases and note the number of pages (at the top right hand of results page):

Phrase

“Internet marketing”

“E-marketing”

“Digital marketing”

“E-business”

“E-commerce”