A group of similar products with obvious variations in design and quality to meet the needs of

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A group of similar products with obvious variations in design and quality to meet the needs of distinct customer groups is called a

a. product assortment

b. product mix

c. product line

d. product design

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Business Principles And Management

ISBN: 9781111571726

12th Edition

Authors: James L. Burrow, Kenneth E. Everard, Brad Kleindl

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