Describe how the price is influenced by the other three elements of the marketing mix. What could

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Describe how the price is influenced by the other three elements of the marketing mix. What could a marketing manager do with other mix elements to increase or decrease a product’s price?

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Business Principles And Management

ISBN: 9781111571726

12th Edition

Authors: James L. Burrow, Kenneth E. Everard, Brad Kleindl

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