Discuss the concept generally of athletes as brands. What are the key elements? At what point does

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Discuss the concept generally of athletes as brands. What are the key elements?

At what point does an athlete become a brand? Then apply the concept to your favourite athlete and discuss which type, if any, of corporations would be interested in association with that brand.

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Business Of Sport Management

ISBN: 9780273721338

2nd Edition

Authors: John Beech, Simon Chadwick

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Question Posted: Jul 15, 2024 01:04 AM

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Discuss the concept generally of athletes as brands. What are the key elements? At what point does

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Business Of Sport Management

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